ZASH

Activation Ledger
Z
Lead capture
15.7%
95 / 605 guests served
Activation CAC
AED 584.75
AED 34,500 / 59 new customers
QR conversion
5.6%
59 / 1,058 scans
Cost / guest
AED 57.02
AED 34,500 / 605

Activations

3 records

Emirates Private Bank — Client Lounge

Private bank · Eleanor Voss · e.voss@epb.ae · +971 4 555 0142
Proposed 2026-08-12 · Confirmed 2026-08-26 · Follow-up: In progress
Repeat
Total cost
AED 13,400
Cost / guest
AED 55.83
Leads captured
51
Orders generated
21
Lead capture rate
21.3%
Activation CAC
AED 638.10
QR conversion
4.7%
Coffees served
312

CAC = total cost ÷ new customers · Lead rate = captured leads ÷ guests served · QR conv = orders ÷ QR scans · Cost / guest = total cost ÷ guests served

Pipeline splitImmediate DTC vs longer-term B2B / gifting
DTC revenue
AED 7,200
14.9% · 21 orders
B2B / gifting pipeline
AED 41,000
85.1% · 3 qualified enquiries (1 B2B, 2 gifting)
Total value AED 48,200Return 259.7%
Repeat this activation?
Repeat

3 qualified B2B/gifting enquiries carry the long-term case.

Notes

Two corporate gifting enquiries flagged high intent; espresso flight well received by the board.

Next action

Send gifting proposal to E. Voss by 08 Sep; schedule follow-up tasting.

New activation

Record 04